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I owe this press release to James Norman, who provided a good sample in the original Rocky Horror Sourcebook. I've used this one successfully a couple of times for different casts and various charity events. It can also be modified for special shows, etc. Try to keep it to a single page; I follow up with a phone call, or call first and then follow up with the release.

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Expires Oct. 27, 2013
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Costumed Rocky Horror fans top fundraisers in charity walk for local domestic violence shelter

[Downers Grove] Completely Crazy, a Rocky Horror Picture Show “shadowcast” will be fielding a team for the annual “Heroes for Hope” fundraising walk in downtown Downers Grove – all proceeds benefit Family Shelter Service, a domestic violence shelter with multiple branches in DuPage county. The team will walk 5K in Rocky Horror costumes. Last year Completely Crazy won top fundraising team and top individual fundraiser, raising more than $3000, and they are on track to do it again this year, having raised $2000 as of September 19.

Completely Crazy is an amateur theatrical group that has been acting out Rocky Horror in front of the movie screen at various locations in Chicago and the Chicago suburbs since 1990. They have been doing midnight shows on Saturdays at the Hollywood Blvd theater in Woodridge since 2004. Tickets are $8.

Cast members perform in full costume and makeup, with a lighting and props crew. Audience members are encouraged to dress up and bring “virgins” (people who have never seen the movie) – virgins are marked with a “V” in red lipstick brought onstage before the show, where they perform a variety of silly acts as part of the preshow festivities. The cast sells “prop kits” so audience members can participate in the Rocky Horror experience, throwing rice and toast, wearing party hats, and shouting at the screen during the film.

Cast members have won national Rocky Horror contests; performed at the FOX Rocky Horror television premiere; and placed among the finalists for the BluRay Rocky Horror cast. Other recent charity endeavors include raising more than $1100 for the 2013 Oakbrook Terrace Fight For Air for the American Lung Association (top company team).

The Rocky Horror Picture Show is an American classic, featuring not only the film, but live performance by a costumed cast and audience participation (dressing up as characters from the film, shouting lines, dancing in the aisles, throwing rice, etc.). The rock musical B-movie spoof has been running continuously in the United States since 1975 and is best known for the popular dance number "The Time Warp."

The film is rated R for adult situations, and many of the shouted audience participation lines include adult language.